SEO sales pitch is in many ways similar to sales pitch for any other product or services. The only difference is that while the prospects may be familiar with other services, many times a lot of clients are not aware of SEO and its benefit. Sometime, it’s even worse. People think SEO is some sort [...]
PPC management companies are always striving to improve their quality score with the likes of Yahoo, Google and MSN. The quality score is generated according to the relevancy of the PPC account to a user’s search query and experience. The better the quality score, the lower the cost paid per click (technically) and the better [...]
Local search has emerged as a sub-category of SEO. While most businesses are running around panicking about getting their site listed for the major keywords in their industry, an industrious few have been quietly building up their profile in local search results. For some of those businesses, the hard work is paying off through the [...]