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Stephen Hicks, Chairman and CEO of Southridge, LLC (“Southridge”), today announced that Southridge Partners II, an institutional investor, has entered into a $10 million equity purchase agreement with TechniScan, Inc. (OTC BB: TSNI), a medical device company engaged in the development and commercialization of an automated 3D breast ultrasound imaging system.

We are excited to be TechniScan’s equity investor in this major phase of developing better breast cancer diagnostics,” said Mr. Hicks. “Southridge advisors is committed to working with TechniScan in the vital research of this emerging technology.”

Pursuant to a purchase agreement, TechniScan has the right, at its discretion, to sell to Southridge capital management up to $10 million of its common stock over a 24-month period. The Company will have the right, but is not obligated, to sell stock to Southridge depending on certain conditions as set forth in the purchase agreement.

Non-profit organizations and agencies usually have the need to set up public awareness marketing and advertising campaigns to make sure that more people would know about what they are promoting. Although public service announcements over the radio and flyers are already great methods of spreading news, Promotional items could launch the promotional message of a non-profit organization in a way that it could not be ignored. If you belong to such an organization, you might want to consider using promotional items as a part of your campaign. Read on for a couple of great ideas.

1. Encourage peer leaders to join your campaign.

Probably one of the most successful and effective methods of getting your marketing message across to your clients would be to have peer leaders join you first. This would work just as well for younger and more hip people as it does in the world of the executive business community. You can begin your campaign by having an event that would target the peer leaders, as you use Promotional items in reinforcing your point. You could give out shirts and conference folders marked with the name and logo of your company, as well as the promotional message you have. Participants of the conference would be wearing or carrying them, which would bring added publicity to the cause you have and highlight your organization even better.

2. Get viral.

You could put up your logo or slogan, as well as your website on different Promotional items and hand them out at street corners. The visibility would be able to effectively raise brand awareness plus the curiosity factor would make people want to hear your message. You might want to choose wearable Promotional items, which would be able to give you much more presence and visibility.

3. Give out Promotional items in exchange for pledges or work.

Giving to get something is a proven tradition in the world of advertising and it would most probably work for you and your company as well. If you need some petition signatures then you could hand out car stickers for those people who would be signing. Make sure that you would be choosing those products that would give you great visibility to promote your campaign.

4. Use Promotional items for membership campaigns.

Whether you would be handing out inexpensive Promotional items to new members or give out more expensive Promotional items to be recruitment incentives for existing members, promotional items would surely be able to boost membership numbers.

5. Select Promotional items, which would be suitable to your message.

Make sure that all products and items you would be distributing fit your message. Doing so would emphasize your point even stronger.

You can spend hours writing, checking, and rechecking a perfect business plan; however, no matter how good it sounds, no busy potential investor will bother reading it, at least not before reviewing your executive summary first. An appealing, professional executive summary dramatically increases your chances of grabbing the attention of a potential investor.

Like it sounds, an executive summary is a document that summarizes your entire business plan into key points, so that a potential investor or partner can easily understand in a few minutes what your business plan is all about, and more importantly why s/he should be interested in your offer.

A good executive summary example summarizes your key points on the one hand, and appeals to your readers on the other, it is doable if you follow these guidelines:

(1) Keep it short (1-2 pages).

(2) Use legible font (Verdana is pleasing on-screen; Times New Roman is easy on the eye on the printed page).

(3) Keep headers brief (5-6 words), and write them in boldface, one point size larger than your body text (body text should be 11 or 12).

(4) Place your most important information at the beginning; think of it as a newspaper front page that contains a ‘killer headline”, then sub-headlines, and finally the rest of the story.

(5) Write short, easy-to-read paragraphs (4-5 lines each) and make sure they contain only relevant information. Don’t go in deep; if your readers need more details, they’ll go straight to your business plan?or contact you.

Professional and Attractive Business English Writing

In our online world of communication, your English writing level reflects how professional, intelligent, and persuasive you are. In many cases, you’ll never even meet with potential investors before they read your executive summary. For that reason, it’s critical that your English writing reflects confidence and professionalism, while at the same time sounding appealing.

If you were an investor, would you do business with someone who delivered you a boring executive summary written in bad English containing grammar or spelling mistakes? That would naturally constitute a bad executive summary example.

Fortunately, there are innovative products on the market that will enable you to transform your executive summary into a rich and appealing document. These products analyze your executive summary by using sophisticated online grammar and spell-check dictionaries, to ensure that your content is free of grammar, spelling, or punctuation errors.

Moreover, these products provide an online thesaurus and professional vocabulary list that enable you to enrich your sentences and transform them into appealing and persuasive messages. Some of these products automatically proofread your business writing, and even provide effective templates that teach you how to write executive summaries and other business documents.